Your Purse Can Make A Difference-Find Out How!

This post is part of a sponsored campaign with The Allstate Foundation and MomSelect. All thoughts and opinions are my own.
Did you know? Domestic violence affects one in four women in her lifetime – that’s more women than breast cancer, ovarian cancer and lung cancer combined. This is a serious subject and like the proverbial elephant in the room it's sometimes very hard to bring up the topic. Why is that? Does it ever seem like you might need an ice breaker to open the discussion? The Allstate Foundation saw a need for an easy way to spread awareness and it's as simple as the Purple Purse campaign. Allstate Foundation Purple Purse aims to break the cycle of violence in our nation – one family at a time.
Most people think only of physical abuse when they consider domestic violence. Yet, financial abuse happens in 98% of all cases of domestic violence and is one of the most powerful ways to keep a victim trapped. You may even know of someone right now who is trapped in a bad situation simply because they don't have the funds to break the cycle.
The Purple Purse is a way to bring up the subject and get everyone talking about solutions along with ways to help. Two-thirds of Americans believe that domestic violence is a serious problem, yet just over 1 in 3 have ever talked about it. Allstate Foundation Purple Purse aims to make it fashionable to talk about this difficult topic. You can help ensure domestic violence survivors – likely someone you know – aren't financially trapped in an abusive relationship by joining the Purple Purse Challenge. Open your heart and wallet to stand up for survivors and the organizations that serve them at If you don't have a purple purse you can purchase the purple purse tassel to clip onto your favorite purse of any color. Such a great way to share what you've learned and speak up to end domestic violence.

Get active now! 
The Allstate Foundation is investing more than half a million dollars in the Purple Purse Challenge. The more donations each nonprofit gets, the more it can compete for Allstate Foundation incentive funding. Go to between Sept. 2 and Oct. 3 to join the Challenge and help a nonprofit near you.

New evidence from the Center on Violence Against Women and Children at Rutgers University
School of Social Work indicates that boosting a survivor’s financial literacy, skills and resources
can create a path toward long-term safety and security for survivors.

Share the information!
If you or someone you know needs immediate help, call the National Domestic Violence Hotline at 1-800-799-SAFE (7233) or TTY 1-800-787-3224.

Keep up with the movement on Facebook and Twitter


  1. It is a sad thing that goes on everyday. And it is a shame that we as a society do not do more to help those that can't help themselves. Most victims stay out of fear. Fear that they will be killed a lot of times.
    I am lucky that I have not experienced domestic abuse. Thank you all state for helping to spread the word.

  2. Those statistics are startling. I've never heard the term "financial abuse" but it makes a lot of sense. It looks like they have raised quite a bit of money. That is wonderful. I hope it continues.

  3. This is so sad! I really didn't realize that that many women find themselves in this situation. I think it's great that the Allstate Foundation is working to get the word out there and trying to make more people aware.

  4. Raising a woman's self esteem will sometimes help her out of abusive situations.
    slehan at juno dot com

  5. That's a scary statistic! Thank you for sharing this and raising awareness!

  6. Have to raise awareness of this.

    slehan at juno dot com


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